In May 2017, the District partnered with The Public Good Projects (PGP) to identify and prioritize specific behavioral health factors in the community. The District reviewed several county health prioritization methodologies and settled on the Robert Wood Johnson Foundation (RWJF) County Health Ranking system. In order to employ RWJF County Health Rankings for Orange County, PGP researchers created a tool to disaggregate Orange County’s overall county rank score into individual measures.
Based on the 2017 data, this RWJF County Health Rankings prioritization tool indicated that the measures that should be focused on in West Orange County were adult smoking, low birthweight, and binge drinking. Additionally, The WOHD and PGP agreed that given the scale of the opioid epidemic it should be prioritized as well.
In 2018, PGP and the District launched four behavior change interventions addressing each of the public health issues above. After the first year, the adult smoking campaign was removed from the scope, and the three remaining campaigns ran through 2021 and were evaluated yearly.
To learn more about these campaigns, or how your organization can partner in this work, please email your inquiries to email@example.com or call 407-337-6933.